When it's really important...

... print it on paper too and put it through the door.




Obviously, "important" is relative. There is nothing more important right now than staying at home, staying healthy, protecting the NHS, beating the pandemic.


We're not printing at the moment; ("important" is relative).

But when we all emerge, if you are serious about your business message, explore print too. It should be part of a multi-channel marketing mix where you need the advantages print brings. Print messages are processed by the consumer differently to digital messages (the topic of a separate article here), both have their place and print is particularly strong in the local business arena.


Stay safe, stay strong.




© 2020 Lothian Publications Ltd

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